Project Brief/Scope

SPECTUS was founded in 1997 as a an import and promoting company for selected fine wines, 

premium spirits, exquisite chocolates and delicacies like Foie Gras, to Cyprus. From the start, they’ve counted and still do, on the passion of their valued associates – a passion that permeates through everything that they do. 

The company grew and proceeded in founding the SPECTUS Wine School, offering a professional, world class Wine Cellaring Service for customers, organizing educational and fun trips to the most renowned winemaking regions of the world. In 2018, SPECTUS was voted as the Best small-medium sized company in Cyprus!

When we started our collaboration, our goal was to drive traffic to SPECTUS e-shop, leading to increased Online Sales.

Project Execution

To start working on our strategy to reach our goals, we started researching the market, recognizing ideal customers and identifying our competition. Then we designed several target audiences through Facebook Ads Manager to reach the people that are more likely to become customers.

Then, we proceeded to set up the Facebook Pixel by installing its code to the website, to monitor our campaigns accurately and set up events like Page View, Add to Cart, Initiate Checkout, Purchase, etc.

We used a combination of traffic and conversion ads to drive visitors to the website  and the purchase event to maximize sales results. The purchase event was set up with Facebook Pixel and was triggered every time a visitor clicked on our ads and completed a purchase.

Remarketing campaigns were also implemented in order to maximize the performance of our ads and drive more sales. The remarketing audience were people that Interacted with our Facebook and Instagram posts, people that interacted with our Facebook and Instagram advertisements on Facebook & Instagram, as well as people that visited the website, excluding those who completed a purchase in the last 30 days.

Additionally, lookalike audiences (lookalike to the people who already purchased from SPECTUS) were created to test them alongside the saved audience and provide Facebook Algorithm different targeting options to provide the best possible results.

Project Outcome

The overall duration of these campaigns was 40 days. In these 40 days, we managed a ROAS (Return On Advertising Spend) of x4.30. By combining traffic ads with conversion ads, we managed in a short period of time, to have enough data to implement better targeting, alongside remarketing campaigns to boost the number of sales. Of course, the value that SPECTUS was offering to customers with their variety of wines and spirits, played a crucial role in the success of our advertising strategy.