Project Brief/Scope SPECTUS was founded in 1997 as a an import and promoting company for selected fine wines, premium spirits, exquisite chocolates and delicacies like Foie Gras, to Cyprus. From the start, they’ve counted and still do, on the passion of their valued associates – a passion that permeates through everything that they do. The …
The past few years have brought many changes to all the industries. The global campaign brought with it many different challenges to businesses, from small to international, but also opened new doors. Since people were quarantined in their homes, they only were able to gain access to the rest of the world through the internet. …
By Eleonora Xenophontos | Sep 30, 2020 in Digital Advertising, Digital Marketing Strategy, #DigitalMarketing, apps, app installs Getting those app installs and even more so building a proper campaign, can be darn tricky. You surely have several questions! Should you go with Android or iOS? Which locations are you targeting? What about the budget? Well, it all depends on your strategy and …
RUNNING APP INSTALL CAMPAIGNS? READ 3 EXAMPLES OF SUCCESSFUL STRATEGIES Read More »
By Katerina Gregoriou | May 28, 2020 in Digital Marketing, B2B, Business Digital Marketing, Content Marketing, #DigitalMarketing, Blog, Best Practices, performance It’s often difficult to include all the B2B products and services you want on a single landing page. To make a decision, you often need to deal with a long sales cycle, different decision-makers and a quite complex offering that’s tricky to explain succinctly. …
By Rafaela Bakaliaou | Apr 30, 2020 in Digital Advertising, #DigitalMarketing, covid-19, advertising Every worldwide crisis is followed by a recession. However, the Covid 19 pandemic crisis our world is going through now, is like no other. This crisis is affecting businesses, employment and it’s bringing social and political changes. Some economists are commenting that this recession will be far deeper …
WHY SHOULD YOU KEEP SPENDING ON DIGITAL ADVERTISING THROUGH COVID 19 RECESSION? Read More »
By Rafaela Bakaliaou | Jul 10, 2020 in Digital Advertising, digital, #DigitalMarketing, marketing trends, e-commerce Good news guys!! Lockdown is now over and we can move around freely. Well.. with a little care and caution, but still. We have started going back to work, for a coffee or after-work drinks. However, there is something that we adopted during quarantine and we really don’t want …
By Melina Kontou | Jul 16, 2020 in Google AdWords, Google Ads, PPC Ads, #DigitalMarketing It’s 2020. By this point, we all know that PPC (Pay Per Click) Marketing matters, PPC Marketing is highly effective. Connecting with your customers at the very moment they are searching for your product or service, is cleary, a great opportunity. So, PPC Marketing can be …
By Michael Demetriades | Sep 17, 2020 in Digital Marketing, website traffic, Google AdWords, Digital Marketing Strategy, Google Ads, Business Digital Marketing, #DigitalMarketing, SEO, Digital transformation Για να στηθεί σωστά μια Google Search καμπάνια, πρέπει πρώτα να γίνει εκτεταμένη μελέτη για το ποιες θα είναι οι λέξεις-κλειδιά (keywords) που θα συμπεριληφθούν σε αυτή. Ακόμη, θα πρέπει να εξακριβωθεί τι αναζητούν οι χρήστες/πιθανοί πελάτες και να δημιουργηθεί …
By Michael Demetriades Αν χρησιμοποιείτε τα Facebook Ads για να προωθήσετε την επιχείρησή σας και να διαφημίσετε τα προϊόντα σας ή σκοπεύετε να το πράξετε στο μέλλον, υπάρχει ένα βασικό εργαλείο που δεν πρέπει να μείνει ανεκμετάλλευτο! Αυτό το εργαλείο δεν είναι άλλο από το Facebook Pixel. Το Pixel θα σας βοηθήσει να αξιοποιήσετε στο έπακρο …
Τι είναι το Facebook Pixel και γιατί πρέπει να το ενεργοποιήσετε άμεσα! Read More »
By Rafaela Bakaliaou | Oct 12, 2021 in Digital Advertising, social media, Inbound Marketing, marketing trends, e-commerce Last summer, between the pandemic, a few back-to-back lockdowns and self-crisis we discussed e-commerce as something that came to stay. Then a year ago, we paid attention to the new Instagram Shop and what it’s features would be. A year later, we are discussing the great changes e-commerce has …
E-COMMERCE IS HERE TO STAY. WHAT DOES THAT MEAN FOR DIGITAL ADVERTISING? Read More »